*Click on images to enlarge

Screen Shot 2013-02-14 at 8.48.19 PM

First set of logo approach. I wanted the letterforms to mimic the hexagonal forms found in beehives to tie back to the name of the app.
Screen Shot 2013-02-14 at 8.05.32 PM

Having established that the app should take on a friendly, warm and approachable character, I’ve decided to go back and revise my old logo design with rounder aesthetics, and a brighter, livelier colour. I began looking at different ways to frame the logo, how it would look with just the typeface, just the logo, and a combination of the two.

Screen Shot 2013-02-14 at 8.18.18 PM

I began refining the letterforms to achieve a rounder, friendlier looking identity.
Screen Shot 2013-02-14 at 8.15.18 PM

The bee logo is composed of the letterform “B” and plays on the word “Bee” and the letter “B.” The logo also mimics the form of a pen or pencil to tie back to the productivity features of the app.

Screen Shot 2013-02-14 at 11.14.40 PM

The menu page of the app on the left, focuses on the ‘Filters’ link. The little icon on the top left corner is available on every page you navigate on within the app. Pressing it pulls up a ‘Manager Bar’ that hosts direct links to separate pages across the app.Screen Shot 2013-02-14 at 11.00.55 PM

This series of screenshots depict how the Filters may be arranged and viewed in the app. A drop down menu at the top of this page allows you to view the filters based on different sortings (All, by category, by location, by time). In ‘sort by all’ as shown in the second and third screenshot, I have it listed in alphabetical order with each filter listing paired with icons of the category that filter is placed under.Screen Shot 2013-02-14 at 11.12.29 PM

Screen Shot 2013-02-14 at 11.12.47 PMI’ve been looking at how I can condense and chunk certain details and secondary information within primary information. So in these last few screenshots, viewing specs of a listed filter requires you to tap the listing once (tap twice to apply the filter). Once tapped, a hidden side-scrolling menu is pushed down and allows the audience to swipe and view things such as location tags, time settings, certain blocklist settings that apply within that filter. I’m currently still trying to decide how this will play out, as space is limited and there is a lot of information to pack in. Some filters may fit into two categories (e.g. starbucks may feature a leisure based filter on the weekends but a study and productivity based filter on weekdays) and therefore require two or more sets of filter settings to be displayed.


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